7 online services for women that do more than mail you lipgloss

There are moutains of services out there targeted at women and the ones that I hear about most are selling a losing weight dream or discounted Dooney and Burke handbags. . I think the services below have some integrity and put a women’s needs, not her credit card, first. Here are some great tools to help women, specifically women, lead happier, healthier, savvier lives.

Peacock embroidery. Luxemi – The best way to wear Indian clothes
Shopping for sarees should be a delight and a pleasure. But Indian high fashion changes faster than the songs in a Bollywood film, the garments are expensive and unless you’re traveling to India every few months it’s too hard to keep the wardrobe updated. That’s why I love renting from Luxemi, so much they invited me to write a guest post.  I no longer have to go to an Indian wedding wearing a salwar 2-years out of style.

Unlike Gilt or Rent-the-Runway, Luxemi lives outside of the ‘fashion/lipgloss’ category. Their service solves a massive and cultural pain point for hundreds of Indian women (and any Indian bride-to-be’s friends) by making a hot, sweaty, crowded, difficult, expensive, overwhelming shopping experience possible and pleasant for busy women. is founded by Swapna Chandamuri and Swathi Narra in Chicago. – Personal online bra fittings
Unhappy breasts make for an unhappy women. Our bodies change and undergarments wear thin. One morning you wake up tired of tugging straps and hooks but maybe you just don’t feel like spending hours in a store fitting room–again. I attended a trunk show for YourTrueFit a few months ago and learned a lot about what I should be shopping for. Stay tuned, they’ll help you find the bra styles and sizes that fit you best and match your style, then they’ll deliver those bras to your door. is founded by Michelle Lam in San Francisco.

ritual Bedsider Reminders – never forget your birth control again
A  handful of my girlfriends swear by this reminder app. Choose the ring, the pill, the patch or the shot and get email or text to take your dose, get your refill or meet your gynecologist. is operated by The National Campaign to Prevent Teen and Unplanned Pregnancy.

Everyblock –Stay safe in your ‘hood
This crowd-sourced reporting site tells you what’s happening where you are (or where you’re going). Get real-time updates everything from crime reports to claims of suspicious behavior based on police calls, reviews, photos and other reports. is founded by Adrian Holovaty. He lives in Chicago.

Threadflip – Enjoy the never-ending closet
Not everyone can have a bedroom-size-closet with touch-screen personal fashionista like Cher in Clueless. But that doesn’t mean you can’t have an infinite wardrobe. Renew clothes that still have places to go and people to see. Keep your closet clean, your life minimal, your pocketbook happy and still walk out the door every morning feeling great about how you look. Think of it like a ‘naked lady party’ online. Stay tuned for their launch. is co founded by Jess Brown in San Francisco.

Period Tracker –  Stats for when you’ll be cranky
P-Tracker for iPhone tracks your cycle, fertility and your moods. Hello one-stop period data shop! I could do without the rainbows and flowers though.

Iridescent – Learning lab for young women in science
This great program keeps popping up up on my radar. I worked with a sharp high school intern who attended Iridescent. Before I knew it she was prototyping Andorid apps, wow. Iridescent’s goal is to inspire, empower and motivate young women to be curious and knowledge-seeking especially in science and engineering. If you have time for outreach they need local and offsite volunteers. is in New York, LA and the the Northern California Bay Area

I’d love to hear about the services you love or if you think this list is a stack of bologna. Oh but if you want lipgloss sent to you in the mail, Birchbox is really nice.

Nina Mehta is a writer and product design leader in Brooklyn, New York. She began her design career in journalism and has been writing online for 20+ years. Nina is from outside Chicago and has since lived and worked in San Francisco, Berlin, London, and Tokyo. Learn about Nina at