Call it expanding and contracting, cycling and then recycling or moving forwards and backwards. That’s the way research goes. I am midstream a thick media reporting project. As I sort through my quasi-professional-identity crisis as a designer, journalist and researcher I have full warrant to borrow tools and techniques from all disciplines.

I borrowed elements of affinity diagraming to draw new conclusions about so much of what I have learned this semester.

1. I wrote short summaries of my research findings on individual Post It notes.

2. I stuck the post it notes on a big blank wall. I organized and reorganized them until they made some kind of subjective, judged sense.

3. Then, I gave each stack a topic. I now have organized clusters of thoughts and seeds of ideas about how to move forward.

Questions

1. What kinds of people should I talk to next?
2. How does language connect communities and culture?
3. What are the analog things in our life that mimic the social layer?
4. What gap is social media sharing expression filling?
5. What filled the expression gap before?
6. Will we get social media fatigue (too many chicken nuggets)?
7. Social media satisfies impulsive behavior and thoughts. What other part of our life does this affect?
8. Why do we gather where we do online?
9. What gets left out when shared (broadcasted) content is personalized for us?
10. How are people who share to social media like and unlike journalists?

“One click” tools like retweeting and liking content make social participation easy. Harry Hochheiser and Ben Schniederman say “Social networking tools illustrate the importance of leveraging existing social ties to generate perceived community in From Bowling Alone toTweeting Together: Technology-Mediated Social Participation.

It cannot be accidental that they refer to these communities as perceived. I recently posted about the great resource our social media acquaintances are in my algorithm post. However, there is also the dilution of content in our state of information overload.

Hochheiser and Schniederman’s gently claim that these communities we are in are perceived. Because it is so easy to passively interact with those in our social feeds, do we end up crafting communities that truly exist or are they only perceived. Without going too far down the “what is reality” path, what we learn here is that like in traditional media even in social media, leaders emerge.

These leaders emerge from the group of general social media users. Everyone consumes. Those that only consume are often called lurkers. He says, then, some become contributors, collaborators and leaders. They do not define each role and break down the difference between a contributor and collaborator.

My guess is that a collaborator is someone who posts something on Facebook (a contributor). A friend then comments on that post, which makes that friend a collaborator. If the author responds, he then also becomes a collaborator. Once they are in “engaged participation” in the community, say a Facebook Group, or a long thread of posts, they have become a leader.

The reader, the consumer is playing a role s/he’s never played before. The reader is influencing the experience for other readers. They add value to the content written by the author, may that person be writing for CNN or on Facebook.com.

As a collaborator’s reading experience is hyper mediated by contribution, on say, is their reading experience hypermediated across platforms?

It’s possible that leadership on social media platforms has changed the way they read what professional news authors publish. How then, if at all, should journalists change the way they write and collaborate with their readers and collaborators?

Journalists functioned as the authority of facts. Newspapers fit in the community; they were about “readers as citizens” David Nord says in his book Communities of Journalism. Civic journalism, at its core is about that community building exactly. Though people have classically argued that the job of journalism is to inform not engage in the community and politics.

“The essence of science, of public opinion, of democracy, of journalism was the authority of facts,” according to Delos Wilcox.

It’s inherently necessary for journalists-civic or otherwise- to be a part of the community. From this perspective they gain access, understanding and context for the stories they tell. Citizens depend on journalists to understand the communities on which the report. If they did not, we wouldn’t have war, court, city, tech, food, fashion and music reporters.

It’s also argued that civic journalism is “naively idealistic.” It does not take political and cultural difference and their powers seriously. So perhaps perfect civic journalism is an utopian dream, like Nord says. But, does social media get us a step closer to a goal?

The mental model of a community has changed drastically as the world has globalized. There are local communities, music communities, industry communities and millions of other communities. With the power of networks, groups can organize in a way they never could before. The power people in these networks have does help people get and stay engaged. Conversely, there is more power to consume information that validates our existing beliefs. It is certainly a double edged sword. That being said, the potential for civic, political and cultural engagement is significantly higher.

Nord also refers to the elements of modern journalism: objectivity, puzzling as it is, political and it existing with subtext.

This concept of subtext is important because it gets at the way. The way in which people consume the information relates to Marshall Mcluhan’s concept “medium is the message.” He emphasizes how much the character of the medium in which we consume influences how we consume it, processes it, understand it. This is all subtext.

This begins to explain why print news does not translate directly to digital (web, mobile, tablet, podcast). At SND Denver Richard Saul Wurman discussed how silly it is to have an animation of a page turning on an iPad. It’s not a book, it’s not supposed to be like a book and it doesn’t need page turning animation to feel like a book. We can think the same way about a newspaper online.

First news sites were direct replicas of newspaper pages. They were designed with 6 columns, huge headlines and flat graphics. It did not translate. The subtext of the web was ignored. But if we look at the Washington Post’s stunning investigative reporting project Top Secret America, we get the subtext and richness of what can be delivered on a browser, but not in print.

Nord also digs into what he calls the “orientation of text” and how the reader relates to the news service, the audience and the writer. When a reader writes a letter to the editor, they are speaking to the public, speaking to the editor and to the self.” This is no different than what we do on Facebook every day.

We are certainly expressing to our public and expressing ourselves. But I’ll argue that we also speak to the “editors” at Facebook. By using or ignoring features, we give them feedback about we use their product and how it fits into our lives, which is very close to what letters to editors did.

News is not much different now than it was before. The medium is different, the way it fits into our life is different but human needs for information and self expression are still relatively the same.

After formal interview and research sessions I fill out a form for myself. It keeps me accountable and helps me document my findings in an organized way. The process is inspired by workflows at RockMelt this summer and with help from my Independent Study advisor Hans Ibold.

The diary section is especially new for me. Hans suggested I do this so I can capture many of the details that fall through the cracks. Documenting this part will help me grow as a researcher and designer.