How the subtext changed

Journalists functioned as the authority of facts. Newspapers fit in the community; they were about “readers as citizens” David Nord says in his book Communities of Journalism. Civic journalism, at its core is about that community building exactly. Though people have classically argued that the job of journalism is to inform not engage in the community and politics.

“The essence of science, of public opinion, of democracy, of journalism was the authority of facts,” according to Delos Wilcox.

It’s inherently necessary for journalists-civic or otherwise- to be a part of the community. From this perspective they gain access, understanding and context for the stories they tell. Citizens depend on journalists to understand the communities on which the report. If they did not, we wouldn’t have war, court, city, tech, food, fashion and music reporters.

It’s also argued that civic journalism is “naively idealistic.” It does not take political and cultural difference and their powers seriously. So perhaps perfect civic journalism is an utopian dream, like Nord says. But, does social media get us a step closer to a goal?

The mental model of a community has changed drastically as the world has globalized. There are local communities, music communities, industry communities and millions of other communities. With the power of networks, groups can organize in a way they never could before. The power people in these networks have does help people get and stay engaged. Conversely, there is more power to consume information that validates our existing beliefs. It is certainly a double edged sword. That being said, the potential for civic, political and cultural engagement is significantly higher.

Nord also refers to the elements of modern journalism: objectivity, puzzling as it is, political and it existing with subtext.

This concept of subtext is important because it gets at the way. The way in which people consume the information relates to Marshall Mcluhan’s concept “medium is the message.” He emphasizes how much the character of the medium in which we consume influences how we consume it, processes it, understand it. This is all subtext.

This begins to explain why print news does not translate directly to digital (web, mobile, tablet, podcast). At SND Denver Richard Saul Wurman discussed how silly it is to have an animation of a page turning on an iPad. It’s not a book, it’s not supposed to be like a book and it doesn’t need page turning animation to feel like a book. We can think the same way about a newspaper online.

First news sites were direct replicas of newspaper pages. They were designed with 6 columns, huge headlines and flat graphics. It did not translate. The subtext of the web was ignored. But if we look at the Washington Post’s stunning investigative reporting project Top Secret America, we get the subtext and richness of what can be delivered on a browser, but not in print.

Nord also digs into what he calls the “orientation of text” and how the reader relates to the news service, the audience and the writer. When a reader writes a letter to the editor, they are speaking to the public, speaking to the editor and to the self.” This is no different than what we do on Facebook every day.

We are certainly expressing to our public and expressing ourselves. But I’ll argue that we also speak to the “editors” at Facebook. By using or ignoring features, we give them feedback about we use their product and how it fits into our lives, which is very close to what letters to editors did.

News is not much different now than it was before. The medium is different, the way it fits into our life is different but human needs for information and self expression are still relatively the same.

Interview Review

After formal interview and research sessions I fill out a form for myself. It keeps me accountable and helps me document my findings in an organized way. The process is inspired by workflows at RockMelt this summer and with help from my Independent Study advisor Hans Ibold.

The diary section is especially new for me. Hans suggested I do this so I can capture many of the details that fall through the cracks. Documenting this part will help me grow as a researcher and designer.

The crisis cry

Journalists don’t seem to know what to do about the “internet” problem. For more than a few years, it seemed like media professionals thought the online thing might blow over. If they hid under their desks or wrote enough narrative pieces it might just go away. Turns out, people keep going online and and some of those people read the news. Conundrum.

Columbia School of Journalism professor Michael Schudson gave a talk today at Indiana University: “The Crisis in News: Is it time to panic yet?” His talk was intended to “cover that work as well as re-evaluate where the U.S. news industry stands today.” In many regards his talk did that and there is certainly value in this kind of evaluation.

“Schudson is author and editor of several books on news media. He has received a MacArthur Foundation “genius” award and was a Guggenheim Fellow, among other honors,” says the IU School of Journalism website. He is certainly a respected scholar and practiced journalist.

After traveling to the Society for News Design conference in Denver and attending several talks about the media during this semester alone, I’m finding that media researchers and professionals tax a lot of energy on exploring the current problem space and gently touch on solutions or predicted futures.

By practice, journalists don’t predict the future. They work to stay detached from the problem space, objective. For reporting that usually works very well. But, industry experts and media researchers have a closeness with data that very few other people have. These people have unique opportunities to shape, inform and design the future of the industry.

There is certainly value in giving talks, writing books and publishing research. By no means is that discounted. Much of the research falls somewhere near the line of discussing where the industry is coming from, where it is and what may happen next.

Schudson did a better-than-most, but still disappointing version recounting the history of media and making vague crystal ball predictions. Schudson reminded us of the things we know about: local news, layoffs, revenue problems, loss of young readers and significant debt. Schudson predicts news industries will depend on other news organizations to supplement whatever their business cannot fund themselves. He suggested it’s possible but not likely that the old business model could be restored or that the American public will see a mixed economy with government news funding.

Schudson briefly mentioned that many unemployed journalists are now working at small startup news companies. This part of the conversation was brushed over. That’s the exciting stuff. Let us spend more time talking about the people who are working on new media models.

Let us talk about what news startups are doing Storyful, Newser, digg, Huffington Post or even Mediastorm. What’s working, what isn’t working? What are the take aways? Schudson has the expertise and research data to synthesize what he knows about the history of the industry with future looking projects.

I am often hesitant to go to journalism lectures because they often end up being discussions about a well researched reporting project. Schudson joked that by the end of the lecture you would know whether or not you need to panic. Humor aside, what value does this bring to audience members?

The talk successfully pulled out at least half of the Journalism School’s faculty and many others to listen to a rehashing of existing problems and vague predictions about the future. Schudson had an opportunity to speak on value and the future when a audience member asked about what faculty should teach in school. He dodged the answer and left an auditorium of academics without answers or new conversation or concept hooks.

The internet is not going away, so let’s at least take look outside the newsroom and take some risks.

Spinach and Chicken Nuggets

Do we give people what they want or what they need? Pablo Boczkowski, professor at Northwestern University’s School of Communications has been researching the space in between and gave a talk at IU.

People want to read what is interesting, he says. There is Public Affairs news (global, politics, economy, etc) and crime, celebrity, weather and entertainment news. What he found was that competing outlets are delivering similar news and the demand does not always meet the supply of requests (by clicks). Public Affairs news is the spinach, the news we need. All the other stuff? It’s McDonald’s–it’s chicken nuggets.

“It’s not a phenomenon that people are not interested in public affairs news,” he said. The difference in the new space is the unbundled internet. Boczkowski described the web as an unbundled place for niche markets.

The question for me, here, is how people will find and discover sources they can trust. How will niche news outlets float to the top, become available and even have the funding to do investigative, well edited, well reported, relevan news? And, even if all this quality news exists, will the Perez Hilton reading, Facebook Stalking readers find it? What will it take to move people out of their drive thrus and into the produce aisle?

Before, people came into news sites from the front page and clicked from there. But ask social media sharing increases, hits are populated throughout site significantly more frequently.

Will people eventually get sick from eating all the McDonalds and change their behavior? It’s hard to say. Is there a way to make Broccoli taste more like chicken nuggets?

What makes entertainment news so appealing? It’s certainly not more relevant to our lives than midterm elections but it’s tasty. It’s shocking, sensational, easy to understand and easy to throw away and worth talking about at the water cooler. I’m also interested to know if sharing has helped drive more visitors to sites. If so, does that eventually translate to more subscribed or frequent visitors.

#SNDdenver

This weekend I went to the Society for News Design Conference and Workshop in Denver. My hope was to get insights for my capstone and independent research project–and I did. I haven’t spent this much concentrated time with journalists in nearly two years. I was reminded of the essence of these kinds of people. I was reminded of where their inspiration, motivations and also fears come from. These people are experience designers, they want to help people understand complex ideas.

Below are general accounts and conversations I had with journalists, designers and engineers. I will continue to compile this list:

Dave Wright Jr., Senior Interactive Designer at NPR

Dave and I discussed our favorite NPR radio shows. He started by asking me what my local station was. With a blank stare I told him it was essentially iTunes. I’m a podcast junkie, I told him. I nodded my head back and forth, who do I love more? Radiolab or Planet Money? Then we got to the essence of journalism. Both shows tell amazing, stunning stories. But we can certainly agree that Planet Money does the kind of reporting that journalists do. Radiolab lacks those “news values” we keep hearing about, like timeliness for example. Those stories exist in the ether, they’re not linked to today or 3 weeks ago.

So how come when Planet Money reporters don’t know the housing market is the way it is and why Toxie, their toxic asset dies, how come they can say they don’t know? Why does The New York Times need to be an authority but Planet Money doesn’t?

We somehow, then, came to talk about cloth diapers.

Sam Berlow, Font Bureau; Bill Couch, USA Today; Felipe Fortes, Treesaver

I dined with these three gentleman on Saturday night. To be honest, we discussed so much but mostly why the community is stuck in their funk. I asked why is there such a leap to get on the iPad bandwagon when Richard Saul Wurman himself mentioned how few actual non-developers own one themselves. One of these kind gentlemen pointed out that newspapers have fallen behind on so many curves that this is their chance to finally be on the ball.

I covered the e-tablet session which included discussions from Couch, Mario Garcia Jr, Jared Cockon and Dan Zedek.  came to think that while an e-tablet conversation is important but also maybe short sighted, it did do something higher level. It opened up the platform conversation, the HTML5/CSS3 conversation.

Developing for iPads means that news companies need to think about their phones, tablets, sites, browsers and as Berlow mentioned: their brand.

Dennis Brack, Washington Post Design Director (soon to be at Foreign Policy)

Out visiting the pubs of Denver, Dennis and I came to talk about his move to Foreign Policy. We discussed what their news model would be like and what he sees for the future of the product and his team. I then asked him what he thought people are looking for.

“People are looking for clarity,” Brack said. There was a time when people were on the internet and broadly exploring but now they want to get to what they want to find.  He is going from a major publication to a niche magazine, clarity is key.

Javier Zarracina, Graphics Director at the Boston Globe

Javier and I quickly chatted to catch up on where we are and what we have been doing. He said what we need to do is apply the knowledge we already have. We need to make our graphics interactive. Readers want something that is useful and compelling, he said. They want new experiences, new ways to interact and new storytelling forms.

Jeremy Gilbert, Assistant Professor at Medill, Northwestern

My post from the SND.org blog:

Trends are not sustainable solutions and they certainly don’t solve problems at their roots. This morning, I sat down to chat about interaction design and news trends with Jeremy and Jessica Gilbert at the Medill School of Journalism in at Northwestern University and Jennifer George-Palilonis, SND’s Society for News Design Education Director.

It would have been great if news companies invented Groupon, Craigslist, Yelp and Twitter. But they didn’t. And really, advertising and money from other services are simply revenue models. They are not directly related to news content. We questioned if people would pay for content and debated if the “everything for free” concept is a phase.

People are willing to pay for service, trust and quality. We pay for Flickr, Dropbox and Netflix. Readers are looking for solutions to cut through the noise online. Twitter is so valuable because we can depend our network to filter trustworthy, useful content.

Jeremy and I spent time talking about the power of automated story crafting. What would the news look like if we let reporters gather and write but let computers process and parse the information? Can machines help bring context and individualized stories to our readers? We can move away from Wiki style live coverage to something that will be much more valuable for our staffs and readers.

As we look beyond trends and into the next few decades a few themes are visible. We will see changes in how we depend on our networks, our editors, computer automated resources and bringing more context to news.

Different articles for different readers

This weekend, a friend of mine said reading the news was difficult because they felt like they were not caught up on the news. So jumping into the middle of a news saga was quite difficult.

What if each news resource could restructure an article based on what else you have already read? So, if I have been following a story closely, it will float the most important parts to the top, or only make those parts visible.

But, if this the first time I’m reading about an oil spill, it will give me much more background and detail.

I need to sketch this out, but right now I only have a few minutes to get the idea down in text.

The Transformative Power of Personal Projects

This video shows how powerful it is to create a project for “other people to participate and collaborate.” This is an interesting and powerful point I want to consider during my work this year. How can I design something to help people understand the news while giving them creative energy and power? How does that help? Will that help?

Lee also says “time is a concept that can be stretched.” I believe this is also true. We often say, I simply do not have time. But, this year, I put a dry erase board in our hallway and each day pose a simple question. Somehow, my neighbors and finds can always find just a few seconds to think and ponder to write something. And then, when you are rushing out the door, with simply no time at all, you can stretch 30 seconds to write a quick note. Lee argues if you work on something you love, you can create three more hours if you need them.

Who are the news farmers? We need your market!

Today’s news and design inspiration has been centered around food.

In Khoi Vinh’s news design talk he compares the conversations we have at dinner parties. The conversations are good because our experience is good.

In Mark Deuze’s media chat today we talked about the farmer’s market here in Bloomington. It’s not that people are absolute die hard local foodies. If they were, they could just as easily go to Bloomingfoods down the street.

The Bloomington Farmer’s market is by far the biggest and best market in town. It’s a church-going experience in some ways. It’s a low commitment, free, socially responsible, productive pass time. I can go there, get my healthy groceries for the week and without a doubt, casually run into my friends in the community.

It’s the morning bar scene. It’s a place to get noticed. But, if you don’t make it to the market, there is no greater loss.

This relates to news design because of exactly what Vinh mentioned. How do we build these kinds of feelings, interactions and experiences online?

How can we engage the senses, do something greatly good, motivate conversations in our community and encourage discovery?

Khoi Vinh on design and news (spoiler)

Above is a wonderful talk from Khoi Vinh discussing the design and the news (not design of the news). His talk by and large discusses his team’s focus on a quality user experience for New York Times digital products.

Consider this a spoiler alert, but Vinh suggests that the journalism community is very focused only on good content. And while that is important, he certainly stresses that its value is greatly decreased without a quality experience.

The analog news formula was simple: journalism + presentation + distribution, he says.

But what is the formula for digital news? Vinh focuses much less on presentation (re: the RSS reader). The new factor is the user experience, the structure and format regardless of the platform.

Analog media is a document, he says, but digital media exists in conversation (21:17). It’s not just the reporting but the conversations of the people in it, experiencing it and around it. He compares this concept to a dinner party. The dinner party experience. The conversation is good because of the time, the food and wine over dinner. This is how Vinh thinks about news and design.
In digital media, it is a conversation. 21:17

“Great journalism is not enough,” he says. “Great journalism is not a substitute for great user experience,” and compromise is needed.

He says the opportunity exists for users to create their own digital newspapers. He outlines closing points that he foresees in the future of news and what I predict he is working on.

The future of news will be based on more open news.
Social networks will be a huge part of the news experience.
Gaming will be a part of successful news organizations (and finding sources).
Great user experience.

I want to tease out these four points. What does it mean and how does that fit into the way we value news in our lives today? I had not thought much about news in the context of gaming, though it is increasingly becoming a part of our casual lives. I also want to explore what it means for news to be more open (and how does that fit into the New York Times paywall?).

Thank you to Alexander Macedo for sharing this link with me.

Should News Aggregation Be Legal?

What’s the law around aggregating news online? A Harvard Law report on the risks and the best practices via @zimbalist.

One explanation for the decline of the traditional media that some, including News Corporation owner Rupert Murdoch and Associated Press Chairman Dean Singleton, have seized upon is the rise of the news aggregator. According to this theory, news aggregators from Google News to The Huffington Post are free-riding, reselling and profiting from the factual information gathered by traditional media organizations at great cost. Rupert Murdoch has gone so far as to call Google’s aggregation and display of newspaper headlines and ledes “theft.” As the traditional media are quick to point out, the legality of a business model built around the monetization of third-party content isn’t merely an academic question — it’s big business. Revenues generated from online advertising totaled $23.4 billion in 2008 alone.

Building a business model around monetizing another website’s content isn’t novel, and methods for doing so have been around for almost as long as the Internet has been a commercial platform. Consider the practice of framing, or superimposing ads onto embeded websites. There’s also inline linking, or incorporating content from multiple websites into one single third-party site. These days, it’s news aggregators that are generating a lot of scrutiny. But are they legal?